BSBA Major in Marketing Management

Articulate and discuss the latest developments in the specific field of practice.

Effectively communicate orally and in writing using both English and Filipino

Work effectively and independently in multi-disciplinary and multi-cultural teams.

Act in recognition of professional, social, and ethical responsibility.

Preserve and promote "Filipino historical and cultural heritage".

Perform the basic functions of management such as planning, organizing, staffing, directing and controlling.​

Apply the basic concepts that underlie each of the functional areas of business (marketing, finance, human resources management, production and operations management, information technology, and strategic management) and employ these concepts in various business situations.​

Select the proper decision-making tools to critically, analytically and creatively solve problems and drive results.

Express oneself clearly and communicate effectively with stakeholders both in oral and written forms.​

Apply information and communication technology (ICT) skills as required by the business environment.​

Work effectively with other stakeholders and manage conflict in the workplace.

Plan and implement business related activities.

Demonstrate corporate citizenship and social responsibility​

Exercise high personal moral and ethical standards ​

Analyze the business environment for strategic direction​

Prepare operational plans​

Innovate business ideas based on emerging industry.

For professional institutions: demonstrate a service orientation in one's profession

For colleges: to participate in various types of employment, development activities, and public discourses particularly in response to the needs of the communities one serves

For universities: generate new knowledge using research and development projects

Prepare business correspondence and presentation skills in product handling (4Ps)

Interpret and analyze marketing data including SWOT analysis.

Identify consumer needs and market segmentation.

Coordinate promotional campaigns and establish good rapport with clients, suppliers, and sponsors.

Design and develop marketing strategies and sound marketing plan (SMART)

Formulate marketing/advertising campaign.

Enhance presentation skills through competition within the college and within industry linkages.

Formulate comprehensive and feasible business plan.