NU Manila Marketing Students Recognized at 2026 PANAnaw Awards

The NU Manila students from the College of Business and Accountancy under the BSBA Marketing Management program, have once again demonstrated their excellence in a nationwide competition among the country’s leading schools.

Out of 22 participating institutions, NU Manila earned the opportunity to present their campaign during the finals and proudly secured 2nd runner-up at the PANAnaw Awards 2026.

PANAnaw Awards is organized annually by the Philippine Association of National Advertisers (PANA) through its advocacy arm, the Philippine Association of National Advertisers Foundation (PANAF). It serves as a premier platform for brand communications students. The competition allows participants to apply classroom theories to real-world challenges while engaging with industry leaders who share insights on the evolving demands of marketing and advertising.

The winning team was led by Rohanne Angel Ortega and composed of Ammiel Joshua Brutas, Joseph Martin Divina, Yvonne Aizle Mag-usara, and John Lemuel Roxas with Allyssa Beatriz Bangit and Lebron Federic Medina serving as alternate members. The team was guided by their adviser, Prof. Angelica Joy C. Laurente.

This year’s case study, “One Small Save at a Time,” sponsored by BPI Foundation, challenged students to develop a behavior-change communications campaign that encourages underbanked Filipinos to start saving and sustain saving as part of everyday life.

NU Manila’s Marketing Management students responded with their campaign, “Tabi-Tabi Piso" a behavior-change initiative that encourages underbanked Filipinos to build a sustainable saving habit by setting aside a manageable amount whenever income is received. Inspired by the message “May kita? Tabi muna,” the campaign shifts saving from an afterthought to a deliberate first step toward financial security.