BSBA Major in Marketing Management

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BSBA Major in Marketing Management

Our Mission

We are a business school providing quality management and accountancy education to students to equip them with the skills, knowledge, and work ethics that they need to become productive and competent members of the national and global workforce. Our faculty will be academically prepared, committed and innovative. We will have close linkages with industry and practitioners, to be able to apply the latest in educational methods and technology.

Our Vision

To be one of the top ten (10) business schools in the country, producing graduates that will excel in their chosen careers in professional practice, industry and government, and who will be responsible citizens and members of the community.

About the Program

The BSBA Marketing Management program provides the students with information, technical skills and competencies required in the field of marketing. It prepares the graduate for careers in the field of marketing, advertising, market research and communications.

Branch Availability

This program is offered at the campuses below. Select a campus to send your inquiry.

Manila Clark Lipa Dasmariñas Baliwag Fairview MOA Las Piñas

Program Outcomes

Skills

Engage in self-reflection of their personal values as Nationalians and the extent to which their ethical values and behaviors are congruent.

Engage in self-appraisal voluntarily for academic, personal, and professional advancement.

Observe moral and ethical standards when responding to situations that demand ethical inquiry.

Express themselves clearly and appropriately in various social, academic, and professional contexts.

Use appropriate technologies in various social, academic, and professional communication.

Contribute their knowledge and skills to their own communities and the broader society.

Explore novel perspectives and approaches for a wide range of contexts and everyday situations.

Develop skills in gathering, organizing, refining, analyzing, and evaluating information and ideas necessary for solving a variety of issues.

Enrollment

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